My babies are all in the double digits now, so I don't do a lot of baby clothes shopping, however, there seems to be a shortage of cute, comfortable leggings for little boys. The girls get all the fun. Except now, there is Little Boy Blue.
Amy Wierks noticed that the market was lacking. She's got two sweet young boys to clothe and couldn't find anything to put them in that was both stylish and comfortable. So, like any good pioneer woman, she decided to make her own. Her start-up, Little Boy Blue, is a tribute to her own boys, and an answer to all of the parents out there pleading, where are the leggings for little boys!
Amy came to me for help with her branding. Her company name drew all kinds of imagery, some of which I started sketching during #inktober, here and here.
We decided on the lamb and this is the final result:
We maximized economic efficiency (as one is want to do in any business, especially a small business) and created a business card that can double as a garment hang tag.
So, check out her site if you have any bare bottomed little turkeys running around that you'd like to spiffy up without compromising on comfort.